Only a few weeks before store opening our sales team in the U.S. was approached by Singapore based project management and store design company Kingsmen to provide a lighting system for Rihanna’s new Savage X Fenty lingerie store. In Partnership with our long-standing customer Visual Elements the project turned out to be one of the most difficult and at the same time most exciting projects we have worked on. Difficult, because in a very short timeline we had to analyze the best lighting solution, source the material, and build the fixtures for a very unique store concept. Fun, because we were excited to be part of the vision and the result of this extraordinary store design.
The featured lighting in the Savage X Fenty stores are the L&S linear Cali fixtures both with natural white light and RGB, which emphasizes the colorful and energetic design of the store.
Stores are open in Las Vegas, Los Angeles, King of Prussia, Arlington, and Houston. We are looking forward to working with our partners on upcoming locations.
Not only we were excited to celebrate the store opening, Rihanna herself showed up at the opening in Los Angeles to serve first customers.We thank our partners from Kingsmen and Visual Elements for the great teamwork and collaboration.
Credit: Photos via Vogue.com / SavagexFenty